Talking with Ford’s Head of Social Media


I’m currently attending Web 2.0 here in San Francisco.  One of the cooler talks I saw yesterday was given by Scott Monty, the head of Ford Motor’s Social Media efforts.  I was so intrigued that I thought I would grab him for an interview.  He graciously agreed and here’s the result.  Enjoy :)

To watch in High Quality: after clicking play, click the “HQ” button that will appear on the bottom.

Some of the topics Scott tackles:

  • Ford’s goal of becoming one of the world’s leading social brands.
  • Setting content free.
  • Innovation is made up of small tweaks on existing platforms that build value over time.
  • How did Ford come to decide they needed a head of social media and how did they pick Scott.
  • The two things coming up that Scott is most excited about: the Fiesta Movement and the evolution of Fordstory.com into Ford’s social media hub.

BTW, If you want to follow Scott on Twitter, its @scottmonty.

Pau for now..

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