One the the key markets we are looking at for our new line is gaming. To get up to speed on the market I took a look at the report that the PC gaming alliance put together for its members. It was a very cool read. Here a few things I learned:
- Last year the global PC game software market was just over $13B while the global console software market was nearly $20B.
- The revenue from PC games is expected to pass the revenue from console software in 2012.
- Last year China was the leading country for PC game revenue, 99+% which came from non-retail sources e.g. subscriptions and digital distribution.
- Worldwide piracy is decreasing as PC games move from package software to a service based business where users pay per usage.
- On a revenue basis the majority or leading PC game companies come from China or South Korea.
- Biggest growth last year came from the free-to-play (F2P) games where delivery of these games on social networks like Zynga’s Farmville on Facebook took off.
Dell has publicly been a big player in the PC gaming market through our line of Alienware systems (in fact we had an announcement yesterday). Where we have been a lot quieter however is talking about how our Data Center Solutions (DCS) group fits in. Next week at E3 we will be making an announcement to explain just what we’ve been up to. So stay tuned next week and see how DCS “plays” in gaming
Pau for now….