Talking to Social Media Guru Charlene Li

November 18, 2010

The beginning of this week I attended the Web 2.0 summit out in San Francisco.  Dell was a sponsor and it turned out to be a great event with speakers like Mark Zuckerberg of Facebook, Robin Li founder of Baidu, Mary Meeker of Morgan Stanley, Eric Schmidt of Google and the list goes on.

While at the conference I ran into Social Media guru, author and founder of the Altimeter group, Charlene Li.  I was able to grab sometime with Charlene and get her thoughts on a few topics.  Here is the result:

Some of the ground Charlene covers:

  • How social media efforts are transitioning from tools and tactics to a strategic and holistic approach.
  • (3:01) Charlene’s thoughts on Monday’s Facebook announcement (Facebook Messages) and what she finds most interesting about the move
  • (4:22)  What Charlene thinks of Dell’s social media efforts, what have we done well and where can we improve.

Extra-Credit reading:

Pau for now…


Talking with Charlene Li about Social Networks

March 18, 2009

On Saturday at SXSW interactive I ran into my old friend and former business school classmate, Charlene Li.  Charlene who used to be an analyst at Forrester, is the co-author of “Groundswell: Winning in a World Transformed by Social Technologies and has recently set up her own consultancy, the Altimeter Group.

Charlene was at SXSW as a speaker and I caught up with her not long after she finished her session in the main ballroom.  You can check out the slide deck she presented below.  You can also access the Twitter feed and a summary of the presentation from Charlene’s post. [BTW don't miss the blooper reel at the bottom]

To watch in High Quality: after clicking play, click the “HQ” button that will appear on the bottom.

Some of the topics Charlene covers:

  • Groundswell: How company leaders can leverage social networks rather than fear them
  • Which companies are making the best use of social networks
  • What social tools Charlene uses and her use of twitter (how it got her quoted in the Wallstreet Journal)
  • Not being afraid to show your age on the web
  • What Charlene is most excited about in the coming year with regards to social networks

The Blooper Reel

You may have noticed that there a few cuts in the video above.  This is because they were shutting down the show floor and kept announcing it over the intercom.  Check out the blooper reel below for proof — and these aren’t even all the interruptions.  (Unfortunately I didn’t capture the part when the Elvis impersonator started singing.)

To watch in High Quality: after clicking play, click the “HQ” button that will appear on the bottom.

Pau for now..


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