Chattin ’bout Chatter, The new new thing from salesforce.com

August 30, 2010

A couple of weeks ago a group from salesforce.com paid a visit to Dell.  Among other things, they came to discuss their new product “Chatter” that Dell has recently launched internally and who’s virtues Michael Dell has tweeted.  Among the salesforce crew was Sean Whiteley, VP of product marketing.  I was able to get some time between meetings with Sean and learn more about Chatter.

Some of the topics Sean tackles:

  • How Chatter has done since its launch on June 22.  What type of traction they’ve seen with customers.
  • How Chatter differs from other internal social media platforms (hint: not only can you follow people; records, objects and information within your business applications have feeds as well, e.g. your notified when a presentation changes or a sales deal you’re following moves to a different stage.)
  • How the idea of Chatter came up. What role chairman Marc Benioff and his use of Facebook played.
  • Currently Chatter is tied closely to CRM but it will be tied to other apps going forward.
  • They believe that many more folks will use Chatter than usesalesforce.com.

Extra Credit reading:

Pau for now…


Cloud Pioneer, Salesforce.com

April 29, 2010

Last month when I was out in the Bay Area for our launch, I stopped by the offices of salesforce.com.  I visited with some folks that I used to work with in a past life and then grabbed some time with Salesforce’s VP of product marketing, Sean Whiteley.

Here is what Sean had to say:

Some of the topics Sean tackles.

  • The idea behind salesforce.com (SFDC):  In 1999 founders Marc Benioff and Parker Harris looked at Amazon and wondered why businesses couldn’t manage and get insight into their customers with the same ease as they interact with their favorite website.
  • Given that SFDC is built on a model of “multitenancy” how do they address security concerns when they are brought up.
  • Force.com: what it is and how it came about.  Also the advent of AppExchange, where you can shop for applications that let you extend the cloud applications that you use to run your business.
  • What salesforce.com and Dell are doing together to address small and medium businesses:  providing a business in a box, helping organizations focus on their core business rather than IT.

Pau for now…


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