Dell’s Analyst Event – Summary of day 1 and feedback from Redmonk’s Michael Cote

May 3, 2011

Today at the W hotel in Austin, Dell held its bi-annual analyst summit.  Today’s event is the third in a series of analyst functions organized around the theme “Services and Solutions for the Virtual Era.”  The first event was held in San Francisco in March of last year and the second came six months later in Boston.

Today’s program

Today’s event was broken into three sections.  The first section featured presentations by

  • Karen Quintos, SVP and CMO
  • Dave Johnston, SVP Corporate Strategy
  • Brian Gladden, CFO
  • Steve Felice, President, Consumer, Small and Medium Business
  • Paul Bell, President, Public and Large enterprise

In the case of Steve and Paul they also each featured a couple of customers on stage.

The second section was a solutions panel moderated by Brad Anderson, SVP of Enterprise solutions and featured members of his team who manage strategy, storage, networking and computing platforms.  The final section of the day was also a panel.  This featured the GM of Dell China, the head of Dell’s OEM business, Dell’s GM of Public and Large Enterprise in Europe, Middle East and Africa, the head of Dell Channels and the GM of Dell Small and Medium business solutions.

How did we do?

To see how the event came across, I grabbed some time with Redmonk analyst Michael Cote and we sat down for a chat (I’m hoping to grab more analyst  feedback at day two tomorrow):

Some of the ground Michael covers:

  • What his clients ask him about Dell and what, as a result was he looking for today
  • Dell’s focus on solutions and de-emphasis on technology
  • Is Dell putting on its big boy pants?
  • The value of expanding on Dell’s success in select verticals

Pau for now…


DCS systems, solutions and MDC steal show at Dell sales kick-off

February 1, 2011

Every year at the end of January Dell holds a giant kick-off meeting for our enterprise and public sales forces.  The event, which has been held in Las Vegas the last two years, is a four-day happening consisting of keynotes, sessions and a full-scale expo where the sales team can touch and learn first-hand about the latest and greatest in Dell solutions and offerings.

Setting up the DCS Modular Data Center on the expo floor

At last year’s sales kick-off, the Data Center Solutions (DCS) group had our big coming out party, letting the sales force know that we would be expanding beyond our elite custom system business, with a specialized PowerEdge C line and a set of cloud solutions.

This year the systems and solutions have been out in the market for a little while and we were able to share actual case studies with the attendees showing how our systems and solutions have been able to solve real customer problems.  The big new addition to the DCS line up was our Modular Data Center (MDC) which, until just a few months ago, was reserved only for a very small group of select customers.

Gearing up for day two of both duty at the DCS booth.

As you can tell from the picture above, the MDC took up a big part of our booth.  It served to house our PowerEdgeC servers and host a selection of our cloud solutions:

Additionally, to provide a peak at what PowerEdge C systems we have up our sleeve, we had several units in an uber secret whisper suite.

Our overall message at the booth was that although these components can be used individually, if you want to run “the world’s most efficient hyperscale data center” you’ll want to combine these optimized solutions and systems with the MDC into one hyper-efficient, integrated system.

Well received

Now as a member of the DCS team I may be a little biased but I really think we had the coolest booth there :)  It was great to hear comments from the sales force such as “this is awesome!” and “why didn’t I know about this?!”

We’ll have to start now to figure how we will top this next year.

Extra-credit reading

Pau for now…


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