A couple years back, on the Public side of the house, Dell set up specific marketing teams to focus on customer needs in three areas: Healthcare, Government and Education. This vertical approach turned out to be a great way to get to better know our customers and their pain points and ultimately meet their needs.
Based on this success, a little while ago we kicked off a similar effort in our commercial business. The first six verticals we are setting up are: Retail, Manufacturing, Financial Services, Web|Tech, Energy and TME (Telco, Media & Entertainment). Web|Tech is the group I belong to (I lead marketing for the group).
Developers, Developers, Developers
In the Internet space we have already had a fair amount of success through our DCS group. The idea with the new Web vertical is to learn even more about the customer set, companies that use the internet as their platform, and take this knowledge along with our accumulated experience, to a wider audience. Two of the key areas of focus of this new vertical will be developers and open source software.
Look it up
One of the ways we are helping our teams get a better understand of the wild and wacky world of the Web and Web developers is via a glossary we’ve created. In compiling this I pulled information from various and sundry sources across the Web including wikipedia, community and company web sites and the brain of Cote.
The glossary is organized into the following sections:
[Update Feb 1: I've gone back and linked the entries below]
Over the next several entries I will be posting the glossary. Feel free to bookmark it, delete it, offer corrections, comments or additions.
- Dell Gets It – Developers are the new Kingmakers – Services Angle
- Dell’s golden opportunity is not in the servers – GigaOm
Pau for now…